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Every yacht has a story...

Let us share yours

As a global leader in yacht marketing, our inter-connected, highly specialized creative team executes your custom marketing plan. Together, we have a shared ambition to provide you with the greatest value.

Proven Process

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Your broker and dedicated marketing team join forces to leverage your yacht’s unique characteristics for proper visibility

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Digital fluency

High-powered digital campaigns and assets market your yacht effectively

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Data-driven agility

Fast response to digital signals that allow us to optimize your yacht’s marketing strategy

Ripple Effect Marketing

Targeted touchpoints reach ultra-high-net-worth individuals around the globe, producing extraordinary results.

8,735 Inquiries

51% increase over 2020


Yachts Sold


Yachts Sold over 24 meters


Market Share


Greater than the next competitor in representing more sellers in transactions over 24 meters

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Your Yacht’s First Impression

Yacht discovery and connection made easy

Innovative Synergy

Joining forces to reach new audiences

Digital Reach

A daring approach cutting through the noise to showcase your yacht via MLS systems, digital advertising, display ads, pay-per-click and beyond.

Northrop & Johnson Social Authority

Social Authority

Entertaining and informative content creates community on all channels

Precise Touchpoints

Precise Touchpoints

Relevant publications and emails delivered to UHNWI around the world

N&J In Person Connections

In-person Connections

Setting the stage for new opportunities at boat shows, luxury events, partner activations and more.


Sphere of Influence

The right voices to reach thousands

Show & Tell

Credible brand awareness
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“The private aviation company also has a long-standing partnership with yacht brokerage Northrop & Johnson“


“Northrop & Johnson, a full-service brokerage with locations in the world’s prominent yachting hubs, debuted the Aqua Mare”


“Ann Landry, senior charter broker at leading superyacht agency Northrop & Johnson, says all of 2020’s canceled trips rolled into 2021, and border restrictions elsewhere have further spiked demand.”

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The New York Times

“The private aviation company also has a long-standing partnership with yacht brokerage Northrop & Johnson“

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Robb Report

“A summer fling will have to be enough for the owner, who placed the yacht for sale with Northrop & Johnson at about $4.06 million”

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Town & Country

“Then there’s the yacht charter route. “It’s hot,” says Northrop & Johnson’s John Cichanowicz, “because you can be free-­spirited.”

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Powered by Knowledge

Industry-leading client and yacht intelligence, insights, data and tools

How Can We Help?

We look forward to providing you with extraordinary yachting opportunities

Record-breaking Brokerage

Let our sales record speak for itself and discover what our expert sales team can do for you

Easy, Fun & Efficient

Our charter marketing experts will ensure your yacht is visible and gets charter bookings